With the conversion from pci-db + usb-db to hwdb, the property
got accitentially renamed.
Move the name back to the long established identifier *MODEL*
instead of *PRODUCT*.
$ git grep -l ID_MODEL_FROM_DATABASE
hwdb/20-pci-vendor-model.hwdb
hwdb/20-usb-vendor-model.hwdb
hwdb/ids-update.pl
man/systemd.device.xml
rules/78-sound-card.rules
src/core/device.c
src/cryptsetup/cryptsetup.c